Description: Chocolate Wars : The 150-year Rivalry Between the World's Greatest Chocolate Makers, Paperback by Cadbury, Deborah, ISBN 1610390512, ISBN-13 9781610390514, Brand New, Free shipping in the US In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the worlds first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.
Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the worlds most coveted markets.
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Book Title: Chocolate Wars : the 150-Year Rivalry between the World's Greatest Chocolate Makers
Number of Pages: 384 Pages
Language: English
Publisher: Public Affairs
Item Height: 1.6 in
Topic: Specific Ingredients / Chocolate, Industries / Agribusiness, Corporate & Business History, Business
Publication Year: 2011
Illustrator: Yes
Genre: Cooking, Biography & Autobiography, Business & Economics
Item Weight: 14.4 Oz
Author: Deborah Cadbury
Item Length: 8.6 in
Item Width: 5.7 in
Format: Trade Paperback
