Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Neurobranding: Strategies For Shaping Consumer BehaviorISBN13:9781717146199ISBN10:1717146198Author:Steidl, Peter (Author)Description:(This is a RePrint) - Neuromarketing Is Fast Becoming More Visible In Mainstream Marketing And Communications Practice, But Is Still Not Often Enough Integrated Into Strategy Development And Decision-Making Neurobranding Argues That, As The World Starts To Experience The Disruption Wrought By The Current Technology-Led Industrial Revolution, Effective Brand Strategy Is More Critical Than Ever Before Informed By Neuromarketing Principles, Neurobranding Brings Together In One Place What Marketers Need To Know To Build And Manage Brands That Can Form A Strong, Meaningful Relationship With Consumers That Will Protect Them In A Technology-Driven Future Binding:Paperback, PaperbackPublisher:Createspace Independent Publishing PlatformPublication Date:2018-04-19Weight:0.55 lbsDimensions:0.52'' H x 8'' L x 5'' WNumber of Pages:248Language:English
Price: 20.53 USD
Location: USA
End Time: 2024-11-04T01:26:52.000Z
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Book Title: Neurobranding : Strategies for Shaping Consumer Behavior
Number of Pages: 246 Pages
Language: English
Publisher: CreateSpace
Publication Year: 2018
Topic: Marketing / General
Item Height: 0.6 in
Genre: Business & Economics
Item Weight: 11.9 Oz
Item Length: 8 in
Author: Peter Steidl
Item Width: 5 in
Book Series: Nmsba Ser.
Format: Trade Paperback
