Description: This textbook is an invaluable resource for anyone interested in designing effective market research surveys. With insights from renowned author Ian Brace, readers will learn how to plan, structure and write survey material that yields meaningful results. Featuring 296 pages of expert advice, this paperback book is an essential addition to any marketer's toolkit. It covers a wide range of topics including questionnaire design, survey sampling and data analysis. It's the perfect guide to help you get started on your next market research project.
Price: 15 GBP
Location: Londonderry
End Time: 2024-11-11T01:08:36.000Z
Shipping Cost: 12.99 GBP
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Item Specifics
Returns Accepted: ReturnsNotAccepted
Item Height: 235mm
Item Width: 157mm
Author: Ian Brace
Publication Name: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Format: Paperback
Language: English
Publisher: Kogan Page LTD
Subject: Marketing
Publication Year: 2013
Type: Textbook
Item Weight: 450g
Number of Pages: 296 Pages
